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Sergey

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With over 20 years of experience owning and managing a ski resort, as well as 14 years of experience in organizing ski cross racing programs for athletes from age 3 to World Cup winners, I distilled key factors which allowed my Resort to not only survive, but to become highly successful in its development dynamics, attract young people and convert them to regular customers.

I absolutely agree with President of NSAA Michael Berry who said: “Without an industry-wide effort focused on attracting newer, younger participants and converting them into loyal skiers and riders, ski areas could face dramatic declines in visitation in the not-so distant future.” Hence, it is in our best interest to apply new strategies to attracting and retaining young new athletes.

I would like to introduce you to proven methods that can convert new generations into long-term (and potentially lifelong) participants at your resort.

Surely you have noticed the flash of popularity of Terrain Base Learning programs. Yes, it is attracting new customers to the program and makes them come back again. But this game also has an exciting continuation with far-reaching possibilities.

In 2010 in Vancouver, BC a new level of alpine skiing – Ski Cross – was introduced for the first time in Olympic Games. It brought colossal entertainment for spectators, combining a high level of skiing skills and knowledge with absolute honesty in identifying winners:  the first at the finish line is the winner.  Advanced Ski Resorts in Europe and Canada immediately decided to adopt it for public skiing and began to create ski cross courses for public use. And they were spot on, as Resort’s Visitors were now able to have a new experience, without the risk of large Big Airs, without increasing the speed, without the risk of riding off-slope, and while at the same time receiving almost unlimited horizons for improvement.

This is the yellow level ski cross courses (classification United States Ski Cross (USSX)). Their distinctive feature is that almost all of the obstacles are below the knee in height and have a speed limitation either with steepness of slope or due to course configuration. This is a safe and fun option for adult skiers as well as for kids. It requires much less snow and working hours to build a yellow level ski cross course than a terrain park, but the visitor numbers are increased multifold. Customers experience additional emotions of thrill, similar to those felt at amusement parks such as Disney World or Six Flags.

 How can ski cross yellow level courses benefit your Ski Resort?

1. Ski schools programs can be adjusted to focus on teaching proper overcoming of terrain features.  This will attract to the ski schools new visitors who have never applied for this service before. There are already ready-to-use training program for instructors in the open source.

2. Organizing Ski cross events for the public. These events create a lot of emotions in participants and the audience. These competitions use simplified ski cross rules and attract even more customers to ski schools. In addition, your Resort can apply to host series of such events and become a part of national competition among ski cross amateurs. In this case, the winners of your events will have a chance to continue onto the next round and perform at the Amateur National finals.

3. If your Resort already has a race team, ski cross is a possibility for it to develop in a new direction. Ski cross is an Olympic sport and today it can become a logical continuation of the classic alpine ski program. This makes it possible to increase the number of students who wish to have more variety and novelty in training.

4. Hosting ski cross races attracts advertisers from local businesses to international corporations. Proper operation in this direction invariably leads to additional profits. You can conduct your own events or become a host of one of the USSX National series of ski cross events.

I would like to confirm my words with some key facts of international ski cross courses.

  • One of the biggest car manufacturers, Audi became a title sponsor of Ski Cross World Cup in 2011. Later on they organized Audi Ski Cross Tour and Ski Cross Kids Tour throughout Europe and consequently created 7 Audi Ski Cross Parks at major European ski resorts. Since they have gained major popularity with families and kids, they intend to further expand this network.
  • The last season of X-Games included ski cross in its program.
  • Number of children involved in ski cross in Europe and Canada is growing significantly.
  • The television broadcast of ski cross has a leading rating among other ski disciplines.

We made a huge effort and did a lot of work to create for you the most convenient, understandable and accessible information resources for implementing ski cross at your resorts. We prepared a number of programs for training athletes at all levels of skill and experience to supply you with all necessary resources for the development of ski cross on your Resort.

We are United States Ski Cross (USSX) and we will be happy to answer any of your questions.

If you are interested to receive more information, please contact me personally at sergey@ussx.org

Faithfully yours,

Sergey Khlop

President United State Ski Cross (USSX)

http://ussx.org/

sergey@ussx.org

Roller kids

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This summer, USSX launching a one of a kind in the US inline skating program -“ROLLER KIDS”!
Want your kids to stay active, have FUN and spend more time outside during this Summer Break

“Roller Kids” is a program designed for children from 6 to 16 years of age residing in the Metro Denver area. The purpose of the program is to attract school-age children to the sport by involving them in inline skating during the summer break.

This will benefit:

  • Kids: healthy lifestyle; increased physical activities; a lot of fun; enjoy more time with fellows; an increase of self-esteem; development of life-long physical skills and activities; great aerobic workout; the potential for continuing in the sport
  • Parents: engaging in a healthy lifestyle; great example of a lifetime family activity; more free time
  • Schools: good option to ensure the health of the students; a chance to teaching students to life-long activities that kids can do outside of school and that they can do for the rest of their lives; increase activity time for students; organized sports activity, an alternative to traditional gym classes
  • Homeschoolers: great opportunity for homeschool kids to receive a physical education as well as to be involved in the kids’ community activities
  • Community: healthier community; fewer overweight community members; kids will more likely grow into healthy and capable adults
  • Sponsors: a positive image of the company; additional marketing and advertising opportunities; potential to obtain new customers

The program will be conducted at the public parks located in Metro Denver area and at the Elementary and Middle schools outside facilities.

It will take place three times a week during two months of a summer break  – June 6th –August 5th, 2018. The duration of each lesson will be up to 2 hours. The exact schedule and location to be announced.

Your support of this program (financial or volunteer) will be GREATLY APPRECIATED! Please, give us a call at (541)350-2756 for more information or send an email to olga@ussx.org.

SX for resorts

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In 2010 in Vancouver, BC the Olympic Games premiered a new format of alpine skiing competition – Ski Cross. The introduction of this event in the Olympics showcased a tremendously entertaining spectator event, featuring high-level skiing skills and absolute clarity in identifying winners: the first at the finish line is the winner. After this debut, resorts in Europe and Canada saw an opportunity to use this as a way to attract and entertain guests, creating ski cross courses for public use. And, time has shown this was a smart move, with resort visitors able to try a new experience, in a controlled, well-built venue, without the risk or need to take on big jumps, without having to go too fast, while at the same time providing almost unlimited horizons for skill development and improvement.

Michael Berry, President of NSAA, has said: “Without an industry-wide effort focused on attracting newer, younger participants and converting them into loyal skiers and riders, ski areas could face dramatic declines in visitation in the not-so-distant future.” Hence, it is in our best interest to apply new strategies to attracting and retaining young new athletes.

I couldn’t agree more. With over 20 years of experience owning and managing a ski resort, as well as 14 years of experience in organizing ski cross racing programs for athletes from age three to World Cup winners, adding a ski cross course helped my Resort to not only survive but to become highly successful in its development programs, attracting young people and converting them into regular customers. This article will introduce you to how to develop and utilize a ski cross to convert new generations into long- term (and potentially lifelong) participants at your resort.

There’s no question about the popularity of Terrain Base LearningTM programs, its role in attracting new customers to skiing and riding, and it uses as an effective teaching method, helping inspire guests to come back again. Ski cross courses offer an exciting continuation of that sculpted snow experience for guest to enjoy as their skills continue to advance, even as experts.

Above is an example of an actual beginner level ski cross course. What makes this unique is that almost all of the obstacles are built to be no higher than just below the knee of the average user and use careful layout to adjust the relative steepness or pitch of the course. This not only helps regulate how fast someone can go it also allows for a variety of features or obstacles to be used throughout the course, more so than just a series of banked turns. See below for a sample layout. While the features used in a terrain park and ski cross course may share some similarities, the combination and flow of the ski cross course provides a fun-filled, thrilling option to terrain parks for adult skiers and kids, giving them an experience and sensations similar to what might be felt on rides at amusement parks such as Disney World or Six Flags.

How can your area or resort benefit?

1. Ski school programs – Use the courses as another tool to help develop skills and technique at all levels. Absorbing skills, maintaining balance in varying terrain, and developing flow through the course are all valuable skills that directly apply to skiing and riding the entire hill. Ski courses give your instructors an opportunity to increase the variety within a lesson.

2. Organized Ski and Snowboard Cross events – Offering events open to the general public are a great way to introduce excitement and give your guests another way to create memories they will want to share with their friends and family. Keeping these events fun, using simplified ski cross rules, provides a way for guests of all ages to get a taste for friendly competition in a non-intimidating format. And, of course, if your area has a development or competition program, you can apply to host an event or series of events that could feed kids towards USASA, USSA, and USSX competitions.

3. Development and Competition programs – Ski and Snowboard Cross offers athletes in your programs another discipline they can compete in and may attract new athletes to your program. With Ski and Snowboard Cross as an Olympic sport, this might be the incentive for someone to sign up for your competition or development programs. And, if you already offer training in Ski of SB Cross, having a course available at your area eliminates the need to travel to train on an actual course.

4. Sponsorships – Ski and snowboard cross races may draw in different sponsors and advertisers and provide new opportunities for existing partners.

Here are a few key facts regarding international ski cross-

 In 2011, Audi became a title sponsor of Ski Cross World Cup. Afterward, they organized the Audi Ski Cross Tour and the Ski Cross Kids Tour throughout Europe, creating eight Audi Ski Cross Parks at major Switzerland ski resorts. Since then, ski cross courses have grown in popularity with families and kids, and Audi has plans to expand this network even further.

  •   A few examples of ski resorts with ski cross courses: Saas-Fee, Switzerland; Val Thorens, France; Sierra Nevada, Spain; San Candido, Italy; Montafon, Austria; Idre Fjäll, Switzerland; Hemsedal, Norway; Blue Mountain, Canada; Whistler-Blackcomb, Canada; Nakiska, Canada; Sunridge, Canada.
  •   The number of children involved in ski cross in Europe and Canada is growing significantly.
  •   The television broadcast of ski cross receives viewers and ratings comparable to other skidisciplines.
  •   The International Olympic Committee-sanctioned International Children ́s Winter Gamesfeatured kids ski cross.

    United States Ski Cross (USSX) has worked to develop the resources necessary for you to implement a ski cross at your resort. We offer a number of turn-key programs, resources, and support for areas that offer ski cross in their development and competition programs and to the general public.

    For more information, contact me personally at sergey@ussx.org. Faithfully yours,
    Sergey Khlop
    President United State Ski Cross (USSX)

    http://ussx.org/ sergey@ussx.org

 

Woodward

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Copper held exclusive sessions for the USASA Nationals participants. USSX athletes proudly represented the equipment of our partners and sponsors – Rollerblade.

USASA Nationals

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The Ski cross winter season ended with a grand event – USASA National Championship. It was an unforgettable feast with a well-maintained SX course and a wonderful team of judges and staff!
USSX athletes performed well. Martin Khlop made his way to the big final and was ready to win. He won the start and lead halfway down the course. But before the finish line, he lost his ski on the rough turn and eventually took 4th place. We congratulate all the winners and participants!

“Summer break inline-skating program”!

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Open enrollment for our exclusive ski cross “Summer break inline-skating program”!
What: 3 days a week rollerblading training, lots of specific ski cross exercises and super fun!
When: June 5th – August 5th, 2017
Where: metro Denver parks
Cost: only $275 for entire program! (cost do not include transfer and extra activities)

10 athletes with the best achievements in ski cross in 2016-2017 will get a FREE set of inline skates, protective gear and a helmet provided by USSX!!!!
Sign up yourself and call your peers