Our participation in this year’s USSA annual congress has shown us that ski cross is recognized, anticipated and regarded highly by everyone in the competitive alpine sports community in The United States. Then why do we have such a slow adoption rate of this new Olympic discipline across the nation? We raised this question back then to find out the nature of the problem. As it turns out, the biggest issue that restrains ski cross from the explosive development is the shortage of information. This tendency is common to every new sport. To take part in solving this problem and help ski cross gain necessary traction, we decided to organize this discovery tour. Our goal is to meet personally with key alpine sports stakeholders and make a pitch for the ski cross adoption at their venues.